How We Work
Not all marketing consultants are alike!
We use a marketing system developed by some of the leading marketers in the business world such as Jay Abraham and John Jantsch that offer some of the most pragmatic, simple, affordable and effective marketing techniques.. We usually start by systematically analyzing your current marketing program and developing recommendations and a program with you to generate and convert new business leads. See our system and decide for yourself whether it fits your philosophy. and approach to marketing. Take a peek at our process on an in-depth client assignment. Or, listen to John Jantsch, the founder of Duct Tape Marketing, describe his 7 Steps to Small Business Marketing Success. Is this in-depth approach right for you?
Before we take you on as a client, it is essential we spend time in person or on the phone to get a sense of each other. During these initial conversations, we get to know your current situation (what you’ve done in the past), your key concerns (what your hopes or fears are regarding marketing) and your specific needs (your budget, time frame and financial goals).
We then determine a course of action that is most appropriate for you and your company. This will include where and how often we'll work, when, and for how long as well as group vs. individual options. We also discuss payment options at that time. We will then either send out an agreement via e-mail for your approval or get a verbal agreement to automatically bill your credit card and begin our work together. Payment is due prior to any work performed BUT offers an unconditional 15 day money-back guarantee.
We may require you to purchase the appropriate workbook materials. Our process begins either with your attendance in a coaching group, workshop OR with an initial meeting, intake questionnaire or initial assessment.
Based on the plan of action outlined, we may assign homework in the form of workbook exercises, questions or questionnaires to cause insights into your target market, unique value proposition, core marketing message, etc. |
